Our Philosophy

An optimal experience exists that is universal to the human condition. This experience is marked by a feeling of oneness with an activity, a loss of self-consciousness, and a deep enjoyment in the process. It is known to artists as flow, to athletes as the zone, and to runners as the high. Regardless of what we call it, we have all experienced times in our lives where we became fully absorbed in an activity and we felt a distinctly powerful sense of purpose. These are the moments when we perform at our best and when we truly come alive.

Inspired by this high performance experience, ASRV was founded to integrate the mindset we learn through training and sport into everything we pursue.

Training is a process that has no end or final destination. Every day we train provides a new challenge and a new opportunity for progress. It requires as much mental discipline as it does physical, and thus creates a harmony of body and mind. Our best workouts come when we are pushing our bodies to their limits, and our minds are fully immersed. We lose track of time and we might forget to change the song for an entire hour. We experience an intrinsic motivation during these sessions that drives us forward through the physical struggle.

The game of life never involves just one pursuit. We will always be pursuing another goal, exploring another direction in life, and forcing new doors open. We see challenges not as hurdles that impede our path, but physical and mental exercises that train us to be more resilient, strong, and durable for an increasingly dynamic future. Whether we are up or down at any given moment, the Relentless Pursuit means the ability to bring the same intensity and relentless energy to every situation; to find the zone and stay there.

ASRV is a collective of athletes, designers, entrepreneurs, and creatives, but the thing that ties us all together is our obsession with getting more - out of our minds, our bodies, and our lives. The category of activewear was originally created for the person seeking a championship or some form of external achievement. We view these as potential side effects of our efforts, but not the ultimate goal. We exist for the individual who relentlessly chases the next challenge, in search of that beautiful place of optimal challenge and ability, where we find our deepest sense of purpose.

© ASRV 2021